Cookie Policy

Last updated: 8/15/2025

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. This Cookie Policy explains how 1tool uses cookies and similar technologies on our website.

2. How We Use Cookies

We use cookies to enhance your experience on our website and to provide our AI-powered business analysis services effectively. Cookies help us understand how you interact with our website and enable us to improve our services.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled.

  • Session Management: Maintain your session while using our analysis tools
  • Security: Protect against cross-site request forgery and other security threats
  • Form Data: Remember information you've entered in assessment forms
  • Load Balancing: Ensure optimal website performance

3.2 Functional Cookies

These cookies enable enhanced functionality and personalization.

  • User Preferences: Remember your display preferences and settings
  • Language Settings: Store your preferred language selection
  • Analysis History: Keep track of previously analyzed websites (locally)
  • Feature Usage: Remember which features you've used to improve experience

3.3 Analytics Cookies

These cookies help us understand how visitors interact with our website.

  • Usage Analytics: Track page views, user journeys, and feature usage
  • Performance Monitoring: Monitor website speed and technical performance
  • Error Tracking: Identify and fix technical issues
  • Conversion Tracking: Measure the effectiveness of our services

3.4 Marketing Cookies

These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness.

  • Retargeting: Show relevant ads on other websites you visit
  • Campaign Tracking: Measure the success of marketing campaigns
  • Interest Targeting: Deliver personalized content based on your interests
  • Social Media Integration: Enable sharing features and social login

4. Third-Party Cookies

We may use third-party services that set their own cookies. These services include:

4.1 Analytics Services

  • Google Analytics: Website traffic and user behavior analysis
  • Vercel Analytics: Performance monitoring and optimization
  • PostHog: Product analytics and user experience tracking

4.2 AI and Processing Services

  • Perplexity AI: AI-powered business information extraction
  • OpenAI: Natural language processing and analysis

4.3 Communication Tools

  • Calendly: Appointment scheduling integration
  • Email Services: Report delivery and communication

5. Cookie Duration

Cookies may be either “session” cookies or “persistent” cookies:

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Remain on your device for a set period or until manually deleted

Typical Cookie Lifespans:

  • Essential cookies: Session duration
  • Functional cookies: 1 year
  • Analytics cookies: 2 years
  • Marketing cookies: 30 days to 2 years

6. How to Control Cookies

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings:

  • Block all cookies: Prevent websites from setting any cookies
  • Block third-party cookies: Allow only first-party cookies
  • Delete existing cookies: Remove cookies already stored on your device
  • Receive notifications: Get alerts when websites want to set cookies

6.2 Browser-Specific Instructions

Chrome

Settings → Privacy and Security → Cookies and other site data

Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Cookies and site permissions → Cookies and site data

6.3 Opt-Out Tools

  • Google Analytics Opt-out: Browser Add-on
  • Do Not Track: Enable in your browser settings
  • Industry Opt-out Pages: Network Advertising Initiative, Digital Advertising Alliance

7. Impact of Disabling Cookies

While you can disable cookies, please note that doing so may affect your experience:

  • Some features may not work properly or at all
  • You may need to re-enter information more frequently
  • Website performance may be reduced
  • Personalized content and recommendations may not be available
  • Analysis reports may not be generated correctly

8. Mobile Devices

On mobile devices, similar technologies may be used:

  • Mobile Cookies: Similar to desktop browser cookies
  • Local Storage: HTML5 local storage for app-like functionality
  • Device Identifiers: For analytics and advertising purposes

You can manage these through your mobile browser settings or device privacy settings.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will notify you by updating the “Last updated” date at the top of this policy.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

This Cookie Policy helps you understand how we use cookies to improve your experience and provide better services. We are committed to transparency in our data practices.